The Marmara
Park Avenue

This flagship hotel of the renowned Turkish hotel group, situated in the heart of Manhattan, New York City, seamlessly blends the historic charm of its 1927 building with modern luxury. Known for its elegant design, panoramic city skyline views, and a unique ambiance, The Marmara Park Avenue embodies the spirit of New York with a touch of Turkish hospitality.

The Marmara Park Avenue faced a dual challenge in its quest to firmly establish itself within the New York City hospitality market. As the flagship hotel of a prominent Turkish hotel group, it needed to strengthen its identity as a quintessential New York destination in the digital realm, particularly in Google's search results. This involved enhancing its online visibility and appeal to both local New Yorkers and international visitors, ensuring that its digital footprint reflected the unique vibe and culture of New York City.

In addition to this, The Marmara Park Avenue aimed to develop a long-term, omni-channel strategy focused on direct bookings and supporting its extended stay business. This strategy required integrating various digital platforms and marketing techniques to work synergistically, creating a seamless and effective online presence.

Since 2016, Gourmet Marketing's engagement with The Marmara Park Avenue has been a journey of innovative marketing strategies and successful implementation. Our comprehensive approach utilized all known hotel and digital marketing channels, complemented by a willingness to test new opportunities, a testament to The Marmara's commitment to marketing investment. This strategy encompassed everything from traditional advertising to the latest digital platforms, ensuring that The Marmara Park Avenue maintained a strong and consistent presence across all customer touchpoints.

In addition to creating a dynamic omni-channel marketing strategy, a significant achievement was the integration of sales and marketing through HubSpot. This integration streamlined the processes, aligning marketing efforts with sales goals and enhancing customer relationship management. The robustness of this strategy was particularly evident during the COVID-19 pandemic. Despite the challenges, The Marmara Park Avenue not only managed to stay operational but also accelerated its recovery post-pandemic, culminating in record revenue numbers. This success underscored the effectiveness of the integrated approach in building resilience and driving growth in the competitive hospitality market.