Nestled in the heart of Manhattan's vibrant Upper West Side, The Lucerne Hotel has long been a beacon of classic elegance and contemporary comfort. Surrounded by iconic cultural landmarks, bustling cafes, and chic boutiques, The Lucerne is more than just a place to stay; it's a gateway to the very essence of Manhattan living.
Partnership
Faced with the challenge of enhancing online visibility and improving direct guest engagement, The Lucerne needed a strategy to shift away from OTA reliance and harness the power of digital marketing to reach its discerning clientele.
Work
Our primary objective was to secure The Lucerne Hotel's deserved prominence in organic and local search results. We aimed to dominate the digital landscape for any search related to hotels and the Upper West Side, leveraging a blend of organic, local, and paid media strategies to ensure maximum visibility in search engine results.
To achieve this, we undertook a comprehensive overhaul of our website, revamped our SEO strategy, and optimized the site for ecommerce. This multifaceted approach was designed not only to improve user experience but also to enhance the website's performance across search engines, making it a powerful tool for driving direct bookings and increasing revenue.
What our client is saying
The partnership has been a cornerstone of our success, blending strategic foresight with actionable solutions. I am profoundly thankful for the years of collaboration we've shared, continually trusting in their expertise to navigate our most challenging problems.
