ZaZa Hotels is a group of small luxury hotels in Texas known for their comfortable atmosphere, unique design, and personalized service. They have 4 hotels in Austin, Dallas, and Houston, each offering a special mix of comfort, style, and elegance to give guests an exceptional experience.
Challenge
ZaZa Hotels wanted to update their website to better reflect the luxury of their hotels and improve the user experience. They also wanted to boost their online presence through targeted advertising and appearing on Google searches.
Work
Working with ZaZa Hotels' creative team, we made sure the website was easy to navigate, especially since it includes information about hotels, the ZaSpa, event spaces, and restaurants.
After the new website launched, it received eight awards from two different competitions, not just in the hotel industry but also in other categories, recognizing its broad appeal and excellent design and user experience.
Our advertising strategy helped ZaZa Hotels increase their direct bookings and revenue while also collecting valuable guest data that online travel agencies don't provide.
We also worked on improving ZaZa Hotels' visibility in local searches and started advertising on metasearch websites to better compete with OTAs.
Awards
CSSDA: Best Innovation, Best UI, Best UX Davey: Best Website Redesign, Best UI, Best Use of Navigation, Best Home Page, Best Practices, Best Hotel & Lodging
What our client is saying
At The Wallace Hotel, our partnership with Gourmet Marketing is the cornerstone of our marketing strategy—an essential alliance driving direct revenue and brand awareness. Their expertise seamlessly integrates with our team, elevating our marketing efforts. With their guidance, we're not just meeting industry standards; we're setting new benchmarks.
