Originally based in Milwaukee, Safehouse was planning to open a new location in the larger metropolitan city of Chicago. While their normally “hidden” entrance was more conspicuous, Safehouse still needed an agency that could build brand awareness to the audience in Chicago and entice customers through their newly opened doors.

Knowing that increasing brand awareness was essential for targeted ads to drive actual sales to a newly-opened locale, our team created a fully-integrated campaign for Safehouse entitled, “Eat Like A Spy.” Building on their already established espionage theme, we built our advertising, microsites, and sub-campaigns around a “Mission Impossible”-inspired motif including matching graphics and color palettes.

Our team utilized the highest sales-driven advertising channels to run the integrated ads, including Social Media, PPC, and Programmatic. Combined with digital banners placed in the high-traffic areas and times of Downtown Chicago, our campaigns brought in high numbers of consistent leads and sales positively correlated to the specific times of our ads running.

Since the full campaign ran for 9 months, our team devised sub-campaigns that fell within their branding but targeted specific goals for Safehouse, including “Party Like A Spy” for special event lead generation, and “Drink Like A Spy” for Happy Hour and bar traffic drive. Throughout that campaign time, Gourmet Marketing succeeded in aiding Safehouse’s Chicago location in becoming the most talked-about speakeasy like their original Milwaukee pillar.