Mad Radish had just opened its first two locations. In order to spread brand awareness and entice business, they needed two things. First was a new website to solidify their brand identity and to serve as a platform for its future growth. Second was an online ordering system to drive business and to stay competitive in a world where restaurant delivery service is taking over.

Our challenge was to market a restaurant from the ground up. With no previously-established reputation to rely on, we needed to give Mad Radish a digital presence that would educate people about their brand and entice them to buy their product.

Fast casual restaurants that serve healthy, ethically-sourced food, like Mad Radish, are a fast-growing trend in the industry. Thus, our challenge became finding a way to make Mad Radish stand out among the crowd.

Lastly, because Mad Radish opened its first two locations in Canada, we needed to design its website with multi-language capabilities.

As an integral part of Mad Radish’s debut, we designed a state-of-the-art website that presents the brand’s visual identity, shares information, and engages visitors. With this in mind, we diligently researched and drafted website prototypes. Our end product was a website with a stunning aesthetic, detailed menu, services, and bio information, a user-friendly layout and a custom blog that publishes content regularly. Each of these details hammers home the restaurant’s brand identity and facilitates business.

Easy to Use, Easy to Remember
We separated Mad Radish from the hoards of other healthy, fast-casual restaurants by making their website highly responsive. To appeal to on-the-go customers, we created a mobile-first responsive website design that works perfectly on phone, tablet or desktop so that customers can conveniently order from any device.