Content Hub | Gourmet Marketing

How the Tapas Trend Is Revolutionizing Restaurant Practices

Written by matthew | Dec 9, 2014 3:26:11 PM

Restaurateurs don’t need to open a dedicated tapas restaurant to take advantage of the popular trend. People are eating smaller plates of food and greater varieties of dishes and cuisines. The tapas trend isn’t just about food but includes greater social sharing of food and beverages, often while discussing culinary topics.

Benefits for restaurants of the tapas trend and diner preferences for smaller food plates include lower food costs, better turnover of staple restaurant ingredients and higher prices for aggregate meals. Tapas nights are an attractive option for attracting new diners and energizing regular customers. Tasting events encourage a stronger sense of community and loyalty among restaurant patrons who enjoy sharing highly seasoned foods and sparkling conversation in casual atmospheres.