Hotel Marketing Guide - Tips & Strategies
The hospitality sector is highly competitive and crowded, with numerous hotels and Online Travel Agencies (OTAs) vying for visibility. The multitude of channels through which business flows complicates budget allocation and focus, demanding a strategic approach to resource distribution. The challenge extends beyond attracting new guests; it involves engaging potential guests who seek out your hotel directly. Thus, balancing immediate objectives and long-term strategies is critical in preparing your infrastructure to weather difficult periods or capitalize on emerging opportunities.
