Hotel rate parity is vital to your hotel's success, especially in the competitive
online arena.
Rate parity is the same as price parity, and it involves ensuring that the room
rates you offer are consistent across all your online distribution channels. This
means that guests pay the same amount whether they book directly with you on
your website or with an online travel agency (OTA) or other distribution partner.
Rate parity includes room rates, availability, booking policies, and terms and
conditions. The purpose of rate or price parity is to level the playing field and
avoid price discrepancies. It also enhances brand and customer loyalty.
In this article, we look at the best practices for ensuring rate parity in your hotel’s
online presence and across all online platforms